IRIDAS Unveils Stereo 3D Innovations at SIGGRAPH 2010, July 27-29th, Los Angeles

Munich, DE (July 26, 2010) — IRIDAS ( today announced it has teamed up with its channel partner in the LA-area, MelroseMAC, to demonstrate IRIDAS’ newest advancements in stereo 3D workflow in the MelroseMAC booth #1113 at SIGGRAPH 2010 this week in Los Angeles.

During the conference, IRIDAS director, Steve Crouch, will be available to attendees to demonstrate the Company’s acclaimed 4th generation stereo 3D toolset, DualStream NX, which debuted at the recent NAB 2010 show in Las Vegas. DualStream NX represents a significant advancement beyond basic playback and stereo adjustments and includes automatic alignment and color matching; this 3D production breakthrough greatly simplifies the creation of stereo dailies on location and the task of prepping footage for offline.

DualStream NX: A 3D Production Breakthrough
IRIDAS has been on the forefront of stereoscopic review since it first developed its groundbreaking DualStream technology in 2003. Now in its 4th generation, IRIDAS has refined its innovative stereoscopic 3D toolset to meet the requirements of today’s burgeoning 3D production, post production and 2D-to-3D conversion market opportunities. IRIDAS’ DualStream NX technology includes advanced features for work on stereoscopic movies and is based on the native stereo timeline already integrated into all IRIDAS products. DualStream NX adds sophisticated tools to automatically correct geometric misalignment and eliminate color differences between left and right eye streams – this is a breakthrough and a first in the 3D production market. DualStream NX adds even more value for users as it also includes a full suite of creative S3D tools, such as keyframeable parallax adjustments, floating window and a complete stereoscopic color grading feature set. Additionally, DualStream includes comprehensive S3D workflow functions, such as stereo conform and automatic and manual handling of left/right eye assignments.

About MelroseMAC
MelroseMAC is a family owned business located in both Hollywood and Burbank, California, the epicenter for the creative community. MelroseMAC is an Apple Authorized Sales and Service Center, and we have a working staff of Audio/Video Professionals. We carry the Specialist moniker from Apple, which means that we abide by the highest standards mandated from Apple to bring you the highest level of service available. We specialize in catering to the Pro Audio, Video, and Graphics Community. Our specialists are highly trained individuals in their respective fields to bring you a premier level of product, service, and knowledge. Our mission is clear, to provide the greatest, most innovative beautiful piece of technology at a great price and above all, with unbeatable service. For more information, please visit

With the introduction of FrameCycler in 2001, IRIDAS redefined the way artists viewed digital footage. In 2002, IRIDAS introduced the first stereoscopic review tools for the post industry. In 2003, SpeedGrade, the first GPU-based color grading application, brought new levels of performance to color correction and a unified way to communicate color in production workflows. The introduction of RealTime RAW in 2007, brought instant playback and color correction to RAW camera pipelines. Today, IRIDAS aims to streamline production and post from on set to finishing, and helps make stereoscopic moviemaking an everyday reality. For more information, please visit

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