IRIDAS at IBC 2009 – September 11-15, Booth 7.H11, Amsterdam

IRIDAS will show the latest SpeedGrade, FrameCycler and MetaRender products at IBC 2009 in Amsterdam, September 11-15, at the RAI Convention Center (Hall 7, Booth H11). IRIDAS will demonstrate advanced tools for previs, review, dailies and finishing, and a refined workflow for stereoscopic moviemaking.

Dedicated demo areas for on set workflows, RAW processing and 3D Stereo will give visitors a chance to get in-depth demos of the new tools in the 2009 product releases. The demo theater will have hourly presentations focusing on individual IRIDAS products and workflow scenarios.


RealTime RAW Workflow
The RAW processing demo area hosted by Hilmar Petersen will showcase the extended support for digital cinema cameras in SpeedGrade, FrameCycler and MetaRender. Using the industry-leading RealTime RAW 3.0 technology, IRIDAS products support all cameras used in digital movie production today, including the ARRI D21, Phantom, RED, Silicon Imaging and WEISSCAM cameras. The new network rendering option in MetaRender provides faster-than-realtime processing of offline files for editorial, eliminating the need for tape-based workflows. MetaRender also provides a key building block for fast transcoding of RED dailies into the DNxHD file format for fast import into AVID editing suites.

Color Pipeline from A to Z
The on set demo area will focus on SpeedGrade OnSet 2009, with additional camera format support and color pipeline options. DIT and workflow expert Florian Rettich will show the real time SDI grading option with the Cine-Tal Cinemage monitors and the new color export to hardware devices from Blackmagic and TCube.

New DualStream 3D Stereo Tools
Stereo veteran Jim Carbonetti will highlight the refined 3D Stereo toolset in SpeedGrade and FrameCycler at the DualStream demo area at the booth. For dailies grading, SpeedGrade now includes direct access to native stereo encoded RAW formats from Vision Research (Phantom) and Silicon Imaging (SI-2K). Comprehensive tools for dealing with spatial and temporal offests as well as defining zero parallax enable quick adjustment of technical stereoscopy for dailies. The new creative DualStream toolset greatly expands the 3D Stereo finishing capabilities in SpeedGrade DI and SpeedGrade XR.

Colorist and RAW pipeline expert Dado Valentic will present SpeedGrade DI in the main grading theater. The theater will also host presentations by IRIDAS customers showcasing their latest work.

For more information about IRIDAS, FrameCycler, SpeedGrade and MetaRender, please visit To schedule an appointment, please contact IRIDAS at

To register your free ticket to IBC, please visit and enter passcode 15553.

With the introduction of FrameCycler in 2001, IRIDAS redefined the way artists viewed digital footage. In 2002, IRIDAS introduced the first stereoscopic review tools for the post industry. In 2003, SpeedGrade, the first GPU-based color grading application, brought new levels of performance to color correction and a unified way to communicate color in production workflows. The introduction of RealTime RAW in 2007, brought instant playback and color correction to RAW camera pipelines. Today, IRIDAS aims to streamline production and post from on set to finishing, and helps make stereoscopic moviemaking an everyday reality.

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