FrameCycler DDS Fills the 2K Gap at Passion Pictures

London Animation House Selects IRIDAS for Uncompressed Playback

London: June 13, 2008 … Passion Pictures, one of Europe’s leading independent animation companies, has placed FrameCycler Digital Daily System at the heart of their workflow for review and image analysis. In operation for 20 years already, the award-winning facility was looking to smooth the transition to HD broadcast content. Passion Pictures chose FrameCycler DDS.

“Our whole pipeline was becoming frame-based and we desperately needed a review system, especially for longer sequences at 2K or higher,” said Neil Riley, VFX supervisor at Passion. “The length of time it took to get material to the editing suite was becoming an issue.”

After in-house testing, Passion made the decision to purchase in March 2008 and hasn’t looked back since. “FrameCycler DDS has made review so much faster and simpler,” according to Riley. “Our directors love it: they can see work immediately, make changes on the fly, compare takes, and even make color adjustments.”

Passion Pictures uses a production company model and works with a roster of directors who lead projects from concept through delivery. “We’re recognized for our strengths in all styles of character animation,” explained Riley, “and managing the whole project has allowed us to develop our skills in story-telling to a degree we are quite proud of.” Passion Pictures has done groundbreaking work for music videos such as the Gorillaz and Coldplay, for major advertising campaigns such as Sony Bravia, Adidas and Coke Zero. Passion’s multi-award winning Film & TV department premiered three new films at the 2007 Sundance Film Festival, where ‘In The Shadow Of The Moon’ won The World Cinema Audience Award.

FrameCycler’s review and analysis tools are being put to good use, supporting the high standards at Passion Pictures. “We love the tool set. The ability to zoom into any part of the image, or use multiple image windows, is a great help for efficient quality control,” explained Neil Riley. “We haven’t found anything to be lacking in this application. And that’s rare!”

FrameCycler DDS 2008 provides real-time direct-from-disk playback of uncompressed content. Alongside an extensive set of image analysis tools, FrameCycler DDS includes EDL conform and reads and writes all industry standard file formats, including all available native RAW formats. For more information on FrameCycler DDS or the other FrameCycler applications, contact IRIDAS at +49 89 330 35 142, IRIDAS USA at (818) 951-8927, or visit

IRIDAS pioneered desktop film-resolution playback in 2001. Its FrameCycler products are now the industry standard for frame-based image review. In 2003 IRIDAS introduced the first non-destructive color correction application. Today SpeedGrade and FrameCycler provide the critical links in an end-to-end pipeline for uncompressed content and color metadata. IRIDAS’ applications are used by filmmakers around the world and most major animation and postproduction houses. IRIDAS is an independent, privately held company headquartered in Munich, Germany. For more information, visit

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