A New Approach
The Color Pipeline
“The Look of a Hit”
Growing with SpeedGrade
In Extenso was born in 2003 out of a new vision for postproduction -
and SpeedGrade is part of the picture. Partners Stephane Gravel and
Stephane Lestage both had many years experience in Québec's thriving
French-language film and broadcast industry. Each felt that it was time
for a new approach to the business of postproduction.
We spoke recently with Stephane Gravel, VP of Research and Development
at In Extenso.
IRIDAS: What is the vision behind In Extenso?
Stephane: Quebec is a small market which limits the budgets for almost
any kind of production. So the industry here is driven more by talent
than by money.
When we started out we knew that new technologies, especially
software-based tools would only become more powerful as hardware
capabilities increased and prices dropped.
But most importantly, we knew that we had to build the facility around
the artists. Good artists don't want to be your employee; they are more
interested in being your partner or having their own company.
IRIDAS: So you create a partnership with your
Stephane: Yes, our core artists are shareholders in In Extenso. It
changes the relationship. It means that we all share a vision and our
facility benefits from their insight. It also makes each artist a part
of the sales team. We are pleased with our growth, but the best thing is
that clients and visitors keep telling us how much they like the mood in
Stephane Gravel is VP of Research and Development
at In Extenso in Montreal. The facility was started in 2003 by Stephane
and business partner Stephane Lestage. Since opening, the business has
grown thanks to an innovative business model and a commitment to
advanced new technologies - like SpeedGrade.