IRIDAS at NAB 2011

IRIDAS Bolsters Playback, Conform, Review and Stereo 3D Production Systems;
Launches FrameCycler DDS 2011 and SpeedGrade NX at NAB 2011

SpeedGrade NX Delivers Refined Stereo Tools, Breakthrough Support for RAW Cameras;

FrameCycler DDS 2011 Extends Stereo Capabilities, Adds Python Scripting for Seamless Pipeline Integration

IRIDAS Unveils Lumetri, Next Generation 3D, 2D Finishing System During Technology Demos at NAB 2011


Munich, DE (April 6, 2011) — IRIDAS (www.iridas.com) announced today it will launch significant enhancements to its family of playback, conform and review systems, as well, will unveil an entirely new stereo 3D production solution built on its award winning DualStream technology, next week at NAB 2011 in Las Vegas.

In its booth #SL7927, IRIDAS will demonstrate FrameCycler DDS 2011, a powerful new playback, conform and review system that significantly extends existing stereoscopic capabilities. FrameCycler DDS 2011 adds parallax adjustments, mirroring and many automatic and manual setup options, as well as extensive Python scripting options simple integration with production pipeline management systems.

IRIDAS will also unveil SpeedGrade NX, delivering highly refined stereo tools, a breakthrough in support for the latest RAW cameras, increased render speed and improved color management. SpeedGrade NX includes a significant update to the award-winning DualStream stereo toolset, native ARRI ALEXA RAW workflows and beta support for the EPIC camera from RED Digital Cinema. SpeedGrade NX essentially replaces FrameCycler DI and SpeedGrade DI in the 2011 product line.

IRIDAS also announced today that it will be providing technology demonstrations of a compelling new 3D and 2D finishing system called Lumetri during NAB 2011. Lumetri will formally launch in the fall of 2011; additional details will be provided during the show.

“This has been an exciting year for production and post production pipeline technologies, from camera companies reaching new levels of performance and innovation, to the production crews themselves who are pushing the boundaries to create stunning, increasingly immersive cinematic experiences in both 2D and 3D,” said Lin Kayser, CEO of IRIDAS. “IRIDAS has long been on the forefront of playback, conform and review systems innovation, and in the past year alone, has contributed significant advancements in stereo 3D production solutions. We’ve worked hard this year to exceed our customers’ expectations, but we’ve worked even harder to invest in newer, more effective and significantly more innovative solutions that optimize all the new developments in the industry. And we’re excited to share the results of that investment with our customers and partners at NAB 2011 next week.”

SpeedGrade NX
SpeedGrade NX brings refined stereo tools, a breakthrough in support for the latest RAW cameras, increased render speed and improved color management. SpeedGrade NX includes a major update to the award-winning DualStream stereo toolset, native ARRI ALEXA RAW workflows and beta support for the EPIC camera from RED Digital Cinema.

IRIDAS’ industry-leading Universal RAW architecture, which supports virtually all RAW cameras used in production today, has been updated to include native support for the ARRI ALEXA V3 color science. V3 RAW files can be reviewed and graded instantly in real time and high fidelity. This is especially important for stereo workflows, where 3K review in render quality previously required lengthy transcoding processes.

In addition to systems from RED and ARRI, IRIDAS continues to support virtually all other RAW-based cameras in the market, including cameras from Phantom, Weisscam, Silicon Imaging, Ikonoskop, Indiecam and others.

IRIDAS’ DualStream Stereo 3D toolset received the Gold Award from the International 3D Society last year. In SpeedGrade NX, the technology has been further refined with improved algorithms for automatic geometric and colorimetric matching. Users now have even more control over how the image is corrected. The floating window can now be adjusted to be diagonal edges for working with complicated edge violations.

SpeedGrade NX is available immediately and starts at USD $19,999. Upgrade pricing for existing SpeedGrade DI and FrameCycler DI customers is available.

SpeedGrade NX is available for Windows, Mac and LINUX platforms.

FrameCycler DDS 2011
FrameCycler DDS 2011 is IRIDAS’ powerful, newly enhanced playback, conform and review system. Since its introduction in 2001, FrameCycler DDS has become the standard for VFX screening and approval workflows in post houses everywhere.

FrameCycler DDS 2011 extends the existing stereoscopic capabilities of FrameCycler to add parallax adjustments, mirroring and many automatic and manual setup options. FrameCycler DDS 2011 also supports virtually all file formats most used in the industry, including DPX, OpenEXR and RAW formats from all major camera vendors. RAW files are displayed in real time in full render quality, and resolutions up to 8K are supported at 24fps.

Additionally, FrameCycler DDS 2011 now supports extensive Python scripting options for automating routine tasks and integrating FrameCycler with production pipeline management systems.

For transcoding workflows, FrameCycler DDS adds new render options, including OpenEXR, and full automatic output calibration at render time ensures that render results matches exactly without the color shifts some formats introduce.

FrameCycler DDS 2011 is available for LINUX, Windows and Mac platforms and is available immediately for USD $8,100 (North America) EUR 5995 (World).

About IRIDAS
For over a decade, IRIDAS has become world renowned for its innovations in the digital filmmaking industry, redefining the way artists view, manipulate, enhance and produce their digital creations. As the industry’s earliest pioneers of stereoscopic review solutions and real-time color grading and manipulation techniques, IRIDAS taps its legacy of engineering expertise to streamline production and post production workflows, from onset to finishing, and is making stereoscopic moviemaking an everyday reality. For more information, please visit www.iridas.com

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