IRIDAS Receives Prestigious ‘Gold Award’ from the International 3D Society

IRIDAS Team Recognized for Contributions to the Advancement of 3D Technology

Munich, DE (September 10, 2010) — IRIDAS (www.iridas.com) today announced it has been awarded a prestigious ‘Gold Award’ from the International 3D Society for its contributions to the advancement of 3D technology. Specifically cited for its DualStream NX stereoscopic 3D production innovations, IRIDAS executives will be presented the award at a ceremony in Los Angeles next month. The International 3D Society Gold Awards winners were selected by the membership of the Society as well as blue ribbon panel of stereoscopic 3D experts.

“The post production process for live action 3-D movies is a key element in building aesthetically appropriate sequences and IRIDAS has helped filmmakers take a big step in the right direction,” remarked Lenny Lipton, president of Oculus 3D and Co-Chair of the Awards Committee.

“We are truly honored and humbled by this award. It’s extremely gratifying to be recognized for our efforts by such an influential industry group as well as by our colleagues,” said Lin Sebastian Kayser, CEO of IRIDAS. “This Gold Award is also a testament to the entire team here at IRIDAS who have worked tirelessly to develop a stereoscopic workflow solution that compromises nothing and delivers our customers a truly revolutionary approach to 3D production. I’m very proud of their efforts!”

About DualStream NX: A 3D Production Breakthrough
IRIDAS has been on the forefront of stereoscopic review since it first developed its groundbreaking DualStream technology in 2003. Now in its 4th generation, IRIDAS has refined its innovative stereoscopic 3D toolset to meet the requirements of today’s burgeoning production, post production and 2D-to-3D conversion market opportunities. IRIDAS’ DualStream NX technology includes advanced features for work on stereoscopic movies and is based on the native stereo timeline already integrated into all IRIDAS products.

DualStream NX adds sophisticated tools to automatically correct geometric misalignment and eliminate color differences between left and right eye streams – this is a breakthrough and a first in the 3D production market. DualStream NX adds even more value for users as it also includes a full suite of creative S3D tools, such as keyframeable parallax adjustments, floating window and a complete stereoscopic color grading feature set. Additionally, DualStream includes comprehensive S3D workflow functions, such as stereo conform and automatic and manual handling of left/right eye assignments.

About the International 3D Society
The International 3D Society was founded to advance the art and technologies of stereoscopic 3D content and its professional innovators. The organization hosts educational seminars that showcase significant work, recognize groundbreaking achievement and advance members’ professional development. The International 3D Society is open to individuals and organizations active in the medium’s ongoing evolution, creative advancement and consumer adoption.

About IRIDAS
For over a decade, IRIDAS has become world renowned for its innovations in the digital filmmaking industry, redefining the way artists view, manipulate, enhance and produce their digital creations. As the industry’s earliest pioneers of stereoscopic review solutions and real-time color grading and manipulation techniques, IRIDAS taps its legacy of engineering expertise to streamline production and post production workflows, from onset to finishing, and is making stereoscopic moviemaking an everyday reality. For more information, please visit www.iridas.com.


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