IRIDAS to Demonstrate 3D Production Workflows at BIRTV 2010 in China, August 23-26, 2010

IRIDAS Teams Up with its Channel Partner, Infratrans, to Showcase DualStream NX Stereo Workflow Technology at China’s Most Prestigious Radio, Television andĀ Film Industry Conference

BIRTV 2010: Stand #1120, Hall 1A

Munich, DE (August 20, 2010) — IRIDAS (www.iridas.com) today announced it is teaming up with its channel partner in China, Infratrans, to demonstrate the Company’s newest innovations in 3D production workflows at China’s most prestigious radio, television and film industry conference, BIRTV 2010 in Beijing.

In its stand #1120 in Hall 1A at the China International Exhibition Center, executives from Infratrans will be available to demonstrate the latest developments in 3D stereoscopic workflows from IRIDAS, including a preview of the 2010 releases of FrameCycler DI and SpeedGrade DI – both of which are integrated with IRIDAS’ innovative 4th generation stereoscopic review technology, DualStream NX.

“The explosive demand for 3D content is increasingly a global phenomenon, so it’s critical that we reach out to users around the world, understand their requirements and challenges, and help them understand the proven innovations we’re bringing to the table. That’s why our presence here at BIRTV is so important to us,” said Lin Sebastian Kayser, CEO of IRIDAS. “With our partner, Infratrans, we will demonstrate to our users in China, not only how far we’ve come over the years with our stereoscopic production solutions, but to also give them a glimpse of where we’re taking this technology and how we’re solving their real-world 3D production challenges.”

Dirk Meier, a freelance colorist and long-time IRIDAS customer has been working extensively with SpeedGrade DI in many capacities, from color grading to stereoscopic production. Currently, Meier is heavily involved with the production of China’s first-ever 3D movie production, Don Quixote, and had this to say about his experience with IRIDAS’ advanced stereo workflow capabilities:

“IRIDAS has always been at the forefront of supporting new camera technologies, and developing highly effective and impressive stereoscopic 3D workflow solutions, long before other vendors had yet to begin even thinking about 3D. Today, I am deep into finishing and grading China’s first 3D production, Don Quixote, and taking full advantage of SpeedGrade DI’s end-to-end workflow features. All the stereo 3D adjustments have been done in prep for VFX, final conforming and final grading, all with a mixture of Red RAW files and DPX frames, and all in one timeline. And as for real-time performance, switching from mono to stereo output is faster in SpeedGrade DI than starting the color wheel in the DCI projector!”

Meier continued, “but for me as a colorist my main concern is about creating intriguing, stunning images that fully enhance the story. SpeedGrade DI has all the necessary tools and attributes I haven’t found in other systems, all in very high quality.”

IRIDAS solutions will be on display during the conference on August 23 – 26, 2010.

DualStream NX: A 3D Production Breakthrough
IRIDAS has been on the forefront of stereoscopic review since it first developed its groundbreaking DualStream technology in 2003. Now in its 4th generation, IRIDAS has refined its innovative stereoscopic 3D toolset to meet the requirements of today’s burgeoning production, post production and 2D-to-3D conversion market opportunities. IRIDAS’ DualStream NX technology includes advanced features for work on stereoscopic movies and is based on the native stereo timeline already integrated into all IRIDAS products.

DualStream NX adds sophisticated tools to automatically correct geometric misalignment and eliminate color differences between left and right eye streams – this is a breakthrough and a first in the 3D production market. DualStream NX adds even more value for users as it also includes a full suite of creative S3D tools, such as keyframeable parallax adjustments, floating window and a complete stereoscopic color grading feature set. Additionally, DualStream includes comprehensive S3D workflow functions, such as stereo conform and automatic and manual handling of left/right eye assignments.

The IRIDAS SpeedGrade and FrameCycler 2010 family of 3D production solutions are available immediately. For more information, please visit www.iridas.com.

About IRIDAS
For over a decade, IRIDAS has become world renowned for its innovations in the digital filmmaking industry, redefining the way artists view, manipulate, enhance and produce their digital creations. As the industry’s earliest pioneers of stereoscopic review solutions and real-time color grading and manipulation techniques, IRIDAS taps its legacy of engineering expertise to streamline production and post production workflows, from onset to finishing, and is making stereoscopic moviemaking an everyday reality. For more information, please visit www.iridas.com.


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